
We are family-owned and committed to working hard, to each other, to our business partners, and to our families. The Original MUK LUKS®, Quietwear, Golf Balls Direct, Nitro Golf, and Express Promotions, all unite under the Reliable name.

THE ORIGINAL MUK LUKS®
Men’s/Women’s/Kids Footwear, Cold Weather Accessories and Socks

EXPRESS PROMOTIONS
Full Service Advertising Specialty and
Promotional Products firm

GOLF BALLS DIRECT
Industry Leader in Distribution of
Recycled Golf Balls

NITRO GOLF
High Performance Golf Products at
a reasonable price

QUIETWEAR
Men’s and Women’s Apparel for the Active
and Enduring Outdoor Enthusiast

OUR CORE VALUES
CONSUMERCENTRIC
We partner and develop relationships that make a positive difference, celebrate achievements and appreciate one another.
QUALITY
We love what we do and our goal is to deliver premium product at a value to our customers.
TEAMWORK
We work as a team and use ‘We’ rather than ‘I’.
INTEGRITY + ENTREPRENEURIAL SPIRIT
We operate with integrity from the inside out and hold people accountable.
PASSION, DRIVE + WILLINGNESS TO TAKE CHANCES
We encourage new ways of thinking and being able to challenge one another respectfully.
GOOD CITIZENSHIP
We support local and national charitable organizations, we are good citizens in the communities we live and work.
SOME OF THE PARTNERS WE WORK WITH







