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We are family-owned and committed to working hard, to each other, to our business partners, and to our families. The Original MUK LUKS®, Quietwear, Golf Balls Direct, Nitro Golf, and Express Promotions, all unite under the Reliable name.

THE ORIGINAL MUK LUKS®

Men’s/Women’s/Kids Footwear, Cold Weather Accessories and Socks

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EXPRESS PROMOTIONS

Full Service Advertising Specialty and
Promotional Products firm

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GOLF BALLS DIRECT

Industry Leader in Distribution of
Recycled Golf Balls

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NITRO GOLF

High Performance Golf Products at
a reasonable price

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QUIETWEAR

Men’s and Women’s Apparel for the Active
and Enduring Outdoor Enthusiast

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OUR CORE VALUES

CONSUMERCENTRIC

We partner and develop relationships that make a positive difference, celebrate achievements and appreciate one another.

QUALITY

We love what we do and our goal is to deliver premium product at a value to our customers.

TEAMWORK

We work as a team and use ‘We’ rather than ‘I’.
INTEGRITY + ENTREPRENEURIAL SPIRIT

We operate with integrity from the inside out and hold people accountable.
PASSION, DRIVE + WILLINGNESS TO TAKE CHANCES
We encourage new ways of thinking and being able to challenge one another respectfully.

GOOD CITIZENSHIP

We support local and national charitable organizations, we are good citizens in the communities we live and work.

SOME OF THE PARTNERS WE WORK WITH

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